Microsoft is rebranding its Windows Store to the
Microsoft Store today. The software maker is rolling out a new Store
update to Windows 10 testers on the Release Preview ring that includes
the name and logo change. While the store won’t change much apart from
by name, Windows 10 users will notice that the taskbar icon for the
store now has a shopping bag and Microsoft’s company logo.
Microsoft has not officially unveiled the new branding,
but the Microsoft Store naming is identical to the company’s retail
stores, both online and brick-and-mortar. This alignment could hint that
Microsoft may plan to offer more than just apps, games, music, and
video content in its Windows 10 store. Microsoft’s stores sell a range
of third-party hardware and software, and the company’s Surface and Xbox
products.
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